What is SEO, aka Search Engine Optimization? The Dictionary.com definition is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Sound complicated? Let me simplify it for you. Here’s how we do it.
Step #1: Make Some Videos to Get Your Face Out There
The future of financial services belongs to virtual advisors. Are you prepared for that? You cannot become a successful online advisory service without video marketing. Start a Youtube channel. Record an interview. Make a commercial. Get your face and voice out there to as many places as possible and link those videos back to your website. You’re a financial advisor. Video marketing is how you speak to prospects.
Step #2: Find Captivating Images and Write Great Content
We live in a point and click society, one where images attract web traffic. Those images are a key piece of any content marketing strategy, but once you’ve captured a prospect’s interest, where is the substance of your offering? That’s the point when you need quality written content. Serious prospects won’t be sold by pretty pictures and gimmicks. They want to read more about what you have to offer.
Step #3: Your Blog is the Best Tool in Your SEO Toolbox
To understand your target market better, we recommend starting a blog. It’s a great way to have an online, casual conversation with prospects and clients. It should not be done to “promote” your advisory services, but more to talk about the challenges your clients face and what’s needed to help solve those problems. Share your posts on social media to increase engagement. We can show you how to target the right prospects.
Step #4: Add SEO Articles and Press Releases
Two other media tools that we use, primarily for driving traffic and generating leads, are SEO articles and press releases. Proper placement of these content creations requires extensive research and knowledge of search engine optimization and page ranking. The variables and algorithms used in calculating page rank are constantly changing, so we keep ourselves up to date with ongoing research and training.
There are, of course, other more technical actions that need to be performed to properly optimize a website, but most of them are low priority to Google. Their primary variable is quality, relevant content. Start with that. Add videos, SEO articles, and press releases. Your site will rank. Call 617-913-5512 to learn more.